22 March, 2006

Spike Jonze meets GAP

I came across a GAP commercial, directed by Spike Jonze . Titled "pardon our dust"

In a GAP shop, shop assistants start messing products and displays. They are gradually destroying the shop itself. In the end of the film, a message "pardon our dust, the all-new GAP is coming" appears in the background of the complete mess.

Idea is very unique and very Spike Jonze. Interesting as a commercial. However I could not enjoy watching it comfortably. What do you think of a comapny which vandalises their products produced by the developing countries? The company is GAP, which is always a focus of anti-globalisation criticism. I know that's not the point of this commercial and the company doesn't mean they don't value their products.

I like Spike Jonze, but I'm not convinced...

20 March, 2006

Computerlove Returned

It's been long, maybe almost two years, since computerlove.net was closed. But ComputerLove came back to us with a different URL - cpluv.com. I've made my account. But the server is too slow.

18 March, 2006

The Winter Backstage

I came back from a two-week business trip to Milan and Paris. I was supposed to be an assistant for my boss, but what I did was 1)carried his luggage at airport, 2)pushed a cart, 3) made a hole in cards, 4)gave a taxi driver a tip every single time and 5)kept updating my Japanese blog mainly about what I ate. Strongly doubt about myself.

Anyway, ANTEPRIMA's Milano show was a huge success and about 400 audiences enjoyed "the Winter Stage". (I am not going to write about the press release text here. You can get more information here. I designed this page, by the way.)

On that day, I was walking about the venue with a video camera and excited to see beautiful models and celebrities. (Don't where tapes which I recorded have gone!)

And a campaign shooting in Paris also went well. A photographer is Namiko who did the last season's campaign shooting. She's very friendly, lovely and talented. Looking forward to seeing the photographs published.