10 September, 2005

Like tortoises in Galapagos

I love you, Sony. But I cannot accept this. What the hell is this? This is just one of...

Sony introduced a new Walkman model just a day after Apple revealed its new iPod nano. Obviously, the release timing is planned being strongly aware of Apple.

Why this shape? Why this colour? There are many points that I cannot understand. Having seen iPod nano, I can tell that Apple has focused on size and shape. But they are originally Sony's strengths, aren't they??? Walkman, MD players, portable radio, tiny laptop computer and so on...

However, look at this. Round shape like a giant tortoise painted in incomprehensible violet. And what is worse this ugly colour is used for a main advertisement, which should be the most important thing for launching a new product. The release timing is plausive, but the product itself can be open to question.

This is as disappointing as the last model.