17 April, 2005

McDonald's at 50

» BBC News | McDonald's at 50
McDonald's is 50 years old this week. It's now located in 121 countries, more than half of which were built during the breakneck 1990s.

Degree zero
Too homogeneous for many, perhaps.

McDonald's has become the bane of the - largely Eurocentric - "slow food" movement. Jean Baudrillard, the French hyperrealist theoretician (and probably no lover of the McNugget) called the Big Mac "the degree zero of food" - a product ubiquitous to the point of invisibility.

I think there are relatively less people in Japan have ever thought about the scary aspects of McDonald's homogeneity. But thanks to recent publications, many people are getting to know.

If you haven't, try these.
» Eric Schlosser's Fast Food Nation
» Morgan Spurlock's Super Size Me

Then vist this bullshit...
» McDonald's